Cohort Sentry · Interactive Demo (Dummy Data). This page is ready
Cohort Sentry · Interactive Demo (Dummy Data)
Find revenue leaks & retention risks. Auto-tag customers daily.
Pinned (1)
Why it matters
High-value customers are going quiet — reactivation can move revenue fast.
Key metrics
Customers in segment
640
Store: 12,040
5% of store
Orders per customer
232%6.3
Store: 1.9
Repeat purchase rate
48pp82%
Store: 34%
Average order value
74%$107.5
Store: $61.78
Customers who no longer match will be untagged automatically.
Suggested actions
• Use this tag to run a VIP win-back email flow
• Target this tag with perks instead of discounts
• Retarget this tag with high-intent ads
Top locations
Top products / collections
All insights (9)
Why it matters
Revenue looks strong, but frequent discounting can train behavior and pressure margin.
Key metrics
Customers in segment
1,380
Store: 12,040
11% of store
Average order value
18%$50.4
Store: $61.78
Revenue / customer
64%$56.96
Store: $34.79
Suggested actions
• Test smaller incentives for this tag to protect margin
• Push bundles to this tag to lift AOV without % off
• Limit promo exposure for this tag outside major sales
Why it matters
A large group isn’t returning — lifecycle messaging is the quickest win.
Key metrics
Customers in segment
2,620
Store: 12,040
22% of store
Suggested actions
• Run a second-purchase nurture flow for this tag
• Send a time-boxed bounce-back offer to this tag
• Ask this tag for reviews and referrals
Why it matters
Great first order economics, but weak conversion to a second purchase.
Key metrics
Customers in segment
520
Store: 12,040
4% of store
Average order value
63%$100.8
Store: $61.78
Repeat purchase rate
18pp16%
Store: 34%
Orders per customer
26%1.4
Store: 1.9
Suggested actions
• Trigger replenishment reminders for this tag
• Cross-sell complementary products to this tag
• Treat this tag as a premium onboarding cohort
Why it matters
Retention is healthy — increasing basket size is the upside.
Key metrics
Customers in segment
1,120
Store: 12,040
9% of store
Orders per customer
253%6.7
Store: 1.9
Repeat purchase rate
54pp88%
Store: 34%
Average order value
40%$37.3
Store: $61.78
Suggested actions
• Upsell bundles and sets to this tag
• Use cart-threshold perks to increase AOV for this tag
• Move this tag into higher loyalty tiers
Why it matters
Previously loyal customers have lapsed — win-back is high leverage.
Key metrics
Customers in segment
460
Store: 12,040
4% of store
Orders per customer
311%7.8
Store: 1.9
Repeat purchase rate
56pp90%
Store: 34%
Suggested actions
• Run a focused win-back campaign for this tag
• Shift spend from prospecting to retargeting this tag
• Survey this tag to understand churn reasons
Why it matters
Big reachable list with no purchases — focus on activation/conversion.
Key metrics
Customers in segment
3,600
Store: 12,040
30% of store
Suggested actions
• Convert this tag with an activation email series
• Send best-sellers and social proof to this tag
• Collect preferences from this tag to personalize messaging
Why it matters
New customers show strong signals — push for 2nd purchase quickly.
Key metrics
Customers in segment
410
Store: 12,040
3% of store
Average order value
29%$79.4
Store: $61.78
Revenue / customer
190%$100.73
Store: $34.79
Suggested actions
• Fast-track the second purchase for this tag
• Give this tag early access to new drops
• Use this tag as a seed for lookalike audiences
Why it matters
Discounts may be unnecessary for these buyers — protect margin.
Key metrics
Customers in segment
520
Store: 12,040
4% of store
Average order value
3%$63.4
Store: $61.78
Revenue / customer
243%$119.42
Store: $34.79
Suggested actions
• Exclude this tag from sitewide discounts
• Replace % off with perks for this tag
• Hold out this tag to measure true promo lift
Why it matters
Reachable customers are overdue — automation can prevent churn.
Key metrics
Customers in segment
1,820
Store: 12,040
15% of store
Orders per customer
47%2.8
Store: 1.9
Repeat purchase rate
21pp55%
Store: 34%
Suggested actions
• Run a churn-prevention flow for this tag
• Send reorder or reminder messages to this tag
• Use retargeting as a safety net for this tag